mgm resortsUniversal Love
With the help of Kesha, Bob Dylan and many other notable artists, MGM and McCann New York created a prolific campaign for MGM’s master brand that brought brand affinity, and more importantly, awareness for the LGBTQIA+ community. In the wedding capital of the world, love songs were reimagined for every type of wedding.
Kelsey’s Role
Art Director
McCann New York
Agency
Case Study
Visual Identity
Extensions
Integrated Campaign, Clio Music Award 2018
Best In Diversity & Inclusion, Shorty Social Good Award 2018
Best In LGBTQ+, Shorty Social Good Award 2018
Social Influencers, Grand LIA 2018
Design: Branded Content, Gold LIA 2018
Radio & Audio: Adapted Music, Gold LIA 2018
Social Influencers: Celebrity/Brand Partnership, Gold LIA 2018
THE NEW: Brand Action, Gold LIA 2018
Music & Sound: Music Adaptation, Silver LIA 2018
Radio & Audio: Social Awareness, Silver LIA 2018
Radio & Audio: Use Of Music, Silver LIA 2018
Music & Sound: Experiential Use of Music, Bronze LIA 2018
Recognition
Brand Experience and Activation, Gold Lion at Cannes Lions 2018
Brand Experience and Activation, Silver Lion at Cannes Lions 2018
Entertainment, Silver Lion at Cannes Lions 2018
Entertainment In Music, Silver Lion at Cannes Lions 2018
Entertainment In Music, Bronze Lion at Cannes Lions 2018
Branded Entertainment, Clio 2018
Public Relations, Clio 2018
Audio, Clio 2018
Use Of Music, Clio Music Award 2018
Partnership/Collaboration, Clio Music Award 2018
Social Good, Clio Music Award 2018
